If you've grown tired of scouring the women's section for the least girly items or pretending to shop for a 'brother' in the men's section just to find the style without the fit, the struggle ends here! Because, let's face it, fashion should not dictate who you are; it should be the tool that makes it easier for you to be your authentic self.
From apples to pears, and everything in between, we know that every body is beautifully unique. Finding the perfect fit isn't just a science – it's an art, a delicate balance between measurements and personal preference.
Let's start with the science: simply stand straight and keep your body relaxed. Measure yourself at the widest part of your chest and hips.
Our Alpha Fit is our original fit, designed for those who prefer a slightly longer and more fitted silhouette. Tailored to fit snugly around the shoulders and arms, the Alpha Fit emphasizes your upper body while providing ample room at the hips. With a semi-fitted design, our Alpha pieces offer a perfect balance – fitted where you want them to be and roomy where you need them to be.
Slightly longer length
Fitted around shoulders and arms
Emphasizes muscle definition
Roomy at the hips
Semi-fitted design for versatility
IDEAL FOR:
Those who prefer a longer more tailored yet comfortable fit.
Our Beta Boxy Fit, crafted for those who appreciate a more relaxed and laid-back silhouette. With slightly dropped shoulders and a wider torso, the Beta Boxy pieces offer a boxier fit that exudes effortless style. Shorter in length, these pieces provide a modern and casual look that's perfect for everyday wear
Boxier fit with slightly dropped shoulders
Wider throughout the torso
Shorter in length for a modern look
Relaxed and laid back silhouette
IDEAL FOR:
Individuals who prefer a boxier relaxed and casual fit, with a modern aesthetic
All of our shirts are crafted with our patented body block designed for bodies, not gender. Engineered to create a slight A-frame shape, offering a snug fit on the shoulders while providing a comfortable, relaxed feel around the hips.
Each shirt is made with flat felled seams, a technique commonly used in denim for its sturdiness, ensuring durability and longevity. Our sturdy four-hole buttons are reinforced for added strength and resilience.
But here's the fun part: we're all about the details. Some shirts may feature no buttons on the collar, while others may boast two. You might find a camp collar for a laid-back vibe, or a classic button-down style. With options like big collars, no collars, and one or two pockets, our shirts offer versatility and individuality. And let's not forget about the buttons – we love to play with different styles, whether it's matte horn buttons, clear buttons, or colorful buttons. Each shirt is a unique expression of style and comfort, designed to empower you to be your authentic self.
Engineered for comfort and durability, our shirts feature flat locked seams and sturdy buttons for long-lasting wear. Whether you prefer classic styles or bold statements, our collection includes a variety of options to suit every taste. From timeless solids to eye-catching patterns, we offer a range of designs to express your unique style. With attention to detail and quality craftsmanship, our shirts are versatile essentials for any wardrobe.
Designed to suit a variety of preferences and styles. From shirt jackets to denim jackets and coaches jackets, our collection offers versatility and functionality for every occasion. Our outerwear comes in a range of lengths, collar styles, and button configurations, ensuring there's something for everyone. Whether you prefer a classic silhouette or a more modern look, our selection includes both lined and unlined options to accommodate different climates and preferences. Designed to fit comfortably over our tops, our outerwear pieces are timeless essentials that elevate any outfit.
Our collection of bottoms, thoughtfully designed to provide comfort and style for all body types. Our signature fit is meant to sit comfortably on the hips and fall straight for a flattering silhouette. We've crafted our rises slightly longer to ensure they don't hug curves, offering a smooth and comfortable fit. Our diverse range includes various styles such as 5-pocket denim, classic trousers, adventure-ready cargos, functional carpenter styles, overalls, and more. What sets our bottoms apart is that all our pockets are functional, providing practicality without sacrificing style.
here waste will always become wear!
pockets will always be functional, and clothing will be fit with purpose! in our world, we acknowledge our hips but not accentuate them.
