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OUR STORY

fashion should not dictate who you are; it should be the tool that makes it easier for you to be your authentic self.

Welcome to the Proudly Different League (PDL), where, contrary to what you've been taught, fashion knows no gender. Where waste will become wear. Pockets will be functional, and clothing will be fit with purpose! In our world, we acknowledge our hips but not accentuate them. In the Proudly Different League, the only rule is to be yourself.

we are Glad you are here
you deserve to be seen and to have the freedom to wear cloThes that effortleSsly represent your authentic self.

our purpose is to revolutionize the fractured system in fashion

BY RE-IMAGINING THE TRADITIONAL BINARY. BY CREATING AUTHENTIC, SUSTAINABLE, AND MISSION-DRIVEN PRODUCTS DESIGNED FOR BODIES, NOT CONFINED BY GENDER NORMS.

OUR VISION IS a world driven by the freedom to be yourself without judgment

WE WANT TO PROVIDE A SPACE FOR EXPERIMENTATION AND SELF-EXPRESSION AND GIVE OUR COMMUNITY THE COURAGE TO EMBARK ON LIFE'S EXTRAORDINARY ADVENTURES.

OUR PROMISE IS TO FOSTER A CULTURE OF INCLUSIVITY AND DIVERSITY, CULTIVATING A COMMUNITY-LED MOVEMENT FOR AUTHENTIC PRODUCTS AND POSITIVE CHANGE.

WE EXIST TO INSTILL THE CONFIDENCE TO EMBRACE THE FULL SPECTRUM OF WHO YOU ARE.

Our mission is to reimagine the traditional binary in fashion

PEAU DE LOUP IS COMMITTED TO CREATING A RETAIL SPACE WHERE DIVERSITY AND INCLUSIVITY ARE NOT JUST ACKNOWLEDGED BUT CELEBRATED. THROUGH CHALLENGING NORMS, FOSTERING POSITIVE CHANGE, AND CHAMPIONING INCLUSIVITY, WE PAVE THE WAY FOR A MORE PROGRESSIVE AND ACCEPTING FUTURE IN THE FASHION INDUSTRY.

pioneering change

A DECADE OF REDEFINING FASHION AND FOSTERING INCLUSIVITY

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